Product Configurator as an Alternative When Conjoint Isn’t the Right Fit
Rajan Sambandam, Chief Research Officer at TRC Market Research is an author of a white paper article titled Product Configurator. The article deals with a choice-based technique used when product and service concepts grow so complex that it’s difficult to test them realistically with a traditional conjoint format. Or when marketers are interested in the way and the reasons consumers make certain …
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Tags: Alternative, Configurator, Conjoint, Isn’t, Product, Right




















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