By: Rodney Gray

Rodney Gray — Sun, 27 Dec 2009 06:46:00 +0000

As the owner of a boutique management consultancy, I bought this book to help me improve my marketing, particularly online. It is an extremely practical guide and not only helps me plan what is appropriate to improve the generation of leads (e.g. by using social media such as LinkedIn), but it also helps me manage the suppliers I use to maintain my website and support me with other marketing activities. I thought I knew a lot about marketing and generating leads, but reading Marshall’s book I’ve found countless bright ideas I can use that I would never have thought of. It’s a long while since I’ve read a more practical guide. It’s easy to read and concepts are explained thoroughly so you can implement immediately. At over 300 pages it’s excellent value. Could not recommend more highly.
Rating: 5 / 5

By: Drew K. Wilson

Drew K. Wilson — Sun, 27 Dec 2009 04:15:02 +0000

As the Managing Director of a boutique investment fund I’ll admit that I was skeptical about the applicability of the techniques Toby describes in the book. How could an institutional sales model be applicable to Google Adwords and the like? How wrong I was… sure, nobody is going to invest over ten million dollars because we came first on the Google search page but 1) It won’t hurt and 2) the key is the I, the sales guy, come across as a credible expert… And Toby’s book has opened my eyes as to how the web and sites such as linkedin can help do this. Highly recommend. Drew.
Rating: 5 / 5

Comments on: Small Business Internet Marketing: Ideas & Solutions for Advertising Small Businesses Online: The Sales Lead Generation Bible

By: Rodney Gray

By: Drew K. Wilson