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Home Page > Internet > Internet Marketing > The Different Types Of Online Affiliate Marketing

The Different Types Of Online Affiliate Marketing

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Posted: Nov 18, 2009 |Comments: 0
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Affiliate marketing programs has never been as popular before as it is today.  Why?  There can be a number of reasons.  The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work for both of them.  The merchant sees affiliate marketing today as the chance to advertise their products at a lower cost.  The affiliates, on the other hand, sees affiliate marketing as an easy way of earning profits online by doing what they like most, and that is by creating websites.

Just as the popularity of affiliate marketing has shifted into greater heights, so has the people’s outlook about it changed.  No longer is affiliate marketing considered today as an alternative method for the merchant to advertise his products, or as a source of additional income for the affiliates.  For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you?  Are all affiliate marketing programs the same?  Are the benefits the same?  Or are there affiliate marketing programs that work better than the others?

There are actually different types or classes of affiliate marketing, and the number of types will depend on how one will classify them.  The most basic affiliate marketing programs, however, falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

•    Pay Per Click (PPC)

PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money.  In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads.  The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site.  However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

•    Pay Per Performance (PPP)

PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates.  In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action—that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead.  This means a lot of savings for the merchant.  On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).

o    Pay Per Sale (PPS)

In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site actually buys something from the merchant’s site.  Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee.  But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

o    Pay Per Lead (PPL)

The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow.  In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company.  Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist.  If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing.  There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred purchases something from the merchant’s site.

•    Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.  In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant.  All the previously mentioned affiliate marketing types (i.e. PPS< PPL, and PPC) fall under the single-tier classification.

•    In two-tier affiliate marketing programs, the affiliate is not only paid for the direct traffic or sales that he refers to the merchant’s site, but also on every traffic or sales referred by various other affiliates who joined the affiliate program through his recommendation.  Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for a wider number of affiliates in different tiers in the affiliate network.

•     Residual Income Affiliate Marketing

In residual income affiliate marketing, the affiliate gets paid not only once for every customer he has referred to the merchant’s site.  Rather, the affiliate is also paid whenever the customer he has referred returns to the site and purchase another product.  Compensation for such type of affiliate marketing is based on either sales percentage commission or fixed fee basis.

The different affiliate marketing types would virtually work differently for merchants and affiliates alike, and each would generally have their own list of benefits.  Which type of affiliate marketing will work best for you?  It is not really for me to tell.  Rather, it is for you to choose which type of affiliate marketing program will suit your needs and characteristics best.

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Home Page > Writing > Article Marketing > 5 Advantages of Using Article Marketing To Advertise Online Business

5 Advantages of Using Article Marketing To Advertise Online Business

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Posted: Jul 16, 2010 |Comments: 0
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Advertising takes various forms of communication with intent to persuade a target audience to take action. Traditional media such as TV, radio, prints and direct mail and new media such as text messages and websites are effective ways used to deliver the promotional initiative of businesses.

Article marketing has become one of the most popular methods of advertising when businesses sprouted on the internet faster than mushrooms. Take this for example. You’re on www.10Aricles.com, a website promoting article marketing. This is the reason why you can find articles here with insights and solutions for your article marketing needs.

Advantages of article marketing: Here are only 5 but there’s a lot more.

1. It can build credibility and reputation.

Finding articles on your website that provide information to customers makes them aware that your products and/or services exist. This way you earn trust by being helpful to your audience which makes your credibility stand out as an expert in your niche. More chances are, customers will spread the word to others and they will keep coming back to your site and eventually take action.

2. It can provide long-term traffic to increase search engine ranking.

Articles can provide back-links that will generate a steady flow of traffic to your site. These back-links build gradually and promote search engine rankings. Article content is of great importance to search engines optimization. Users look for content using keywords and phrases. Articles with targeted keywords can be easily found by the search engines and draw-in strong traffic to your site consistently.

3. It can be cheap or free.

Those webmasters who don’t want to invest in professional SEO can write their own articles. Most of them have the knack to do so. The only hindrance for them is the limited time they have; writing articles for marketing requires time which they have no luxury of. It is also free to target social networking sites like Facebook, MySpace and Twitter where you can write short messages about your business. Millions of people from all over the world login to these sites daily.

4. It can provide global exposure.

Submitting articles to various article directories gives the potential to the articles to be seen all over the world. Global market is looking for the well-written articles you wrote about your business. Through the internet access they can easily click to your site at the resource box included with every article submitted to the article directories.

5. It can increase brand awareness.

Article marketing offers favorable opinion about your brand and makes the target audience aware that you offer a reliable product; this can increase your sales. http://en.wikipedia.org says: “Brand awareness refers to customers’ ability to recall and recognize the brand under different conditions and link to the brand name, logo and jingles and so on to certain associations in memory.”

Online business owners now should be smart to know that what article marketing can offer cannot be found in any form of advertising. Articles can serve many purposes to your online marketing strategy. The main idea is to provide every article with the message that catches attention and build relationship with the readers.

IF you avail of the article services offered at www.10articles.com/services you can save your time and effort at very affordable prices.

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I want to open an online business, possibly selling go carts. Legally can someone sue me if he gets hurt hurts someone or damages property.Do I need to get some sort of insurance, etc. to protect me
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Home Page > Marketing > Corporate Video Production & Online Video Marketing in 2010

Corporate Video Production & Online Video Marketing in 2010

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Posted: Jan 09, 2010 |Comments: 0
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So, 2009 is over and a new decade is finally upon us, but what will 2010 mean for corporate video production and online video marketing? Well… 2009 was undoubtedly a landmark year and all the signs suggest that it looks set to explode! Here’s why.

Long gone are the days when watching video online was a frustrating, time-consuming and heavily-pixellated experience. Thanks to the ubiquity of the Internet and ever-increasing bandwidths, we are all watching more online video than ever before. YouTube has become the 2nd biggest search engine after Google, Google now incorporates video directly into its search results and websites that don’t contain video are beginning to look positively archaic. As a result, businesses (large and small), charities and public sector organisations in 2009, began to really embrace corporate video production.

In the cluttered, information-overload world of the Internet, they realised that not only does a well-produced short film or video advert have a much better chance of being watched, than long pages of static text ever do of being read, but also that people tend to believe what they can see and hear, far more than what they read. They also understood that video can have an emotional impact with a viewer way beyond that of the written word.

In 2009, even the smallest local businesses started to commission video production companies to produce short promotional films and online adverts. And with more and more online business directories incorporating videos into their listings, corporate video production becoming more accessible, social networking becoming more popular and search engines becoming more sophisticated, there is simply no reason to think that this trend won’t continue apace.

According to the latest research by the American firm Ad-ology, despite the global economic downturn 28% of small business owners in the United States are planning to use more online video advertising to market their companies in 2010 – as well as increase their use of popular social media networks like Facebook, Twitter and LinkedIn. A percentage this high clearly suggests that online video marketing is here to stay and that the reluctance of smaller companies to embrace video marketing technologies is futile. It’s also reflects a renewed sense of optimism amoung small business owners about the general direction of the global economy, combined with the increased affordability and reach of corporate video productions.

However, smart businesses in 2010 won’t just be using video online. The effectiveness, versatility and most importantly the increased accessibility of corporate video production means that more and more businesses will start or continue to use video for an increasingly wide range of applications, from training staff and sales presentations, to recruitment, internal communications, video conferencing, the promotion of CSR credentials and green initiatives, glossy commercials, large company presentations, blogs and customer testimonials. The possibilities are almost endless!

It was not so long ago when corporate video production was frowned upon by many and its efficacy doubted. It has now become one of the most reliable and cost-effective forms of marketing around, and thanks to the continued development and expansion of the Internet, it is quickly becoming a commercial necessity. Organisations and companies (large and small) who are not using it for marketing purposes, will very soon find themselves behind the competition and playing catch up.

The future of corporate video production and online video advertising looks very bright indeed!

Christiaan Harden is the Business Development Manager at Spectrecom Corporate Video Production, an award-winning corporate video production company and market leading producers of online corporate video in London, England.

Spectrecom also operates its own white / green screen London television studios for hire and is held up as an example to the industry for its corporate social responsibility. Supportive of local business, charities and running free training courses for the local community, Spectrecom\’s environmental policies have been featured by corporate video production industry body, The International Visual Communications Association (IVCA) in their yearly report.

Christiaan is also the primary author of Spectrecom\’s popular corporate video production and online video marketing blog and deals with all of Spectrecom\’s new business enquiries.

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Christiaan Harden is the Business Development Manager at Spectrecom Corporate Video Production, an award-winning corporate video production company and market leading producers of online corporate video in London, England.

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Home Page > Internet > Video Marketing: How Introverts Can Get More Clients Online with Screencast Videos

Video Marketing: How Introverts Can Get More Clients Online with Screencast Videos

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Posted: Aug 04, 2010 |Comments: 0
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Even though videos are one of the hottest Internet marketing strategies today, I have been very slow to jump on the video marketing bandwagon. Why? Because making a talking head video of myself is about as enticing as dipping my body in honey and watching the flies swarm over me. I’ve never liked being on camera nor having my picture taken (case in point the hundreds of family reunion pictures I’ve taken over the years as the family photographer, with nary a picture of me in sight!), and so I’ve avoided creating marketing videos until recently. However, despite my dislike of video (I’m not a big fan of viewing video either — I’d rather read the info), I realize that most people would rather watch video to learn than read about something to learn as I do.

I knew that there had to be a way to maximize video marketing that wouldn’t send me into apoplexy, and I realized that I had the solution right at my fingertips — turn my articles into screencast videos! Screencasts typically refer to using a screen capture video software, like Camtasia, to follow your movements as you go from screen-to-screen on your computer. Screencasts are most commonly used for online video tutorials. However, I’ve discovered a way to create a simple screencast from my articles.

Here are 8 steps to create a screencast video that is perfect for introverted marketers:

1. Pick an article. The best type of article for a screencast is one that has numbered points in it. If you have an introduction, 3-5 numbered points with a few details accompanying each point, and a conclusion, you have enough material for a screencast video.

2. Find a PowerPoint template. Simply search for “free PowerPoint templates,” “free PowerPoint themes,” or “free PowerPoint backgrounds” to locate no-cost presentation backgrounds you can use. Or, you can use one of the preset templates in PowerPoint. Remember, the simpler, the better is the key here. You don’t want the viewer to be distracted by bright colors or a complex background. Sure, it’s boring, but you want the viewer to pay attention to your presentation, not your PowerPoint background.

3. Determine your call to action. Your video should ALWAYS have a call to action. I make my call to action abundantly clear by placing the domain URL of the site I want to the viewer to visit at the bottom of each of the slides of my presentation. Then, the last slide of my presentation contains a graphic representing my call to action, along with an invitation to visit the noted website for my free giveaway. I use screencast videos as a list-building strategy.

4. Create your presentation. Shorter is better here. Your video should run 3 – 5 minutes, which means that on average, your presentation will have 12-18 slides.

5. Animate the presentation. Once you have created the presentation, you’ll want to animate it to keep the viewer’s attention. Have your bullet points fly in from the sides, or your text twirl around before landing upright. Don’t go nuts here — just add enough animation so that the viewer’s eyes don’t glaze over from boredom.

6. Record the audio. Now, you’ll need to record yourself reading your article. Before starting the recording, create a quick intro that contains some basic info about you and your business, and at the end, be sure and give your viewer your call to action.

7. Combine the audio and presentation into a video. If you use Camtasia, you can combine your audio and presentation into a video when you record the audio portion. However, if you don’t own screencast software, you can have the audio and presentation combined into a video by a freelance video editor for $25-$50.

8. Submit the video. There are hundreds of video submission sites out there, and you’ll want to get your new video on as many of them as possible.

Now, even introverted marketers can take advantage of the opportunities offered by online video marketing. Screencast instructional videos will help introverted business owners leverage their expertise and get found online.

Retrieved from “http://www.articlesbase.com/internet-articles/video-marketing-how-introverts-can-get-more-clients-online-with-screencast-videos-2963868.html”

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Introvert Marketing Coach Donna Gunter helps professional service businesses stop the client chase and create online businesses that drive clients to them. Want to learn specific Internet marketing strategies that get results for introverts? Discover how to increase your online visibility in this free ecourse, Introvert Marketing Toolkit: 9 Strategies to Make a BOLD Impression Online, at ==> http://www.IntrovertMarketingToolkit.com

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Home Page > Internet > Affiliate Programs > Affiliate business internet marketing online promotion – How to Promote Residual Affiliate Programs

Affiliate business internet marketing online promotion – How to Promote Residual Affiliate Programs

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Affiliate business internet marketing online promotion – How to Promote Residual Affiliate Programs

By: Eugenijus Sakalauskas

About the Author

Find out the shockingly simple system that can make you at least $1,000 per month without a website or a product of your own. http://www.kiwiurl.com/577

How to build opt in list successfully:strategy, tools,techniques  and resources.
http://ezine.pluginnetproefit.com/

(ArticlesBase SC #2207243)

Article Source: http://www.articlesbase.com/ – Affiliate business internet marketing online promotion – How to Promote Residual Affiliate Programs

Affiliate business internet marketing online promotion – how to  promote residual affiliate programs. Are  you planning to set up an affiliate online business but you still don’t have any product to sell?  If so, affiliate marketing may be the best solution for your problems.

With affiliate marketing, you won’t need to worry about the products you have to sell.  All you need to have is a website with sufficient contents that are related to the products of a certain online company offering affiliate programs.  By becoming a member of the program, or by becoming an affiliate, you can start earning a certain amount of money right away!

Affiliate marketing is some sort of business relationship established between a merchant and his affiliates.  In affiliate marketing, an affiliate agrees to direct some traffic to a merchant’s website.  If that traffic is converted into some kind of action, like a visitor purchasing a product on the merchant’s website or a visitor becoming a lead for the company, the affiliate who directed the traffic will be compensated.  Compensation may take the form of either a percentage sales commission for the sales generated or a fixed fee predetermined upon the application of the affiliate on the merchant’s affiliate program.

Promising a lot of benefits both for the merchants and the affiliates, affiliate marketing has become one of the most popular online marketing methods today.  In fact, almost every merchant or retailer site today offers an affiliate program that any one can join into.  Most retailers would entice people to become affiliates or members of their program by promising great benefits like large commissions, lifetime commissions, click through incomes and a lot of other benefits.  But would all these affiliate programs bring off the same benefits?

Most affiliate programs would pay you, as an affiliate, a one-time commission for every sale or lead you brought to the merchant’s website.  Commissions for this kind of affiliate programs are usually large, ranging from 15% to a high of about 60%.  Other affiliate programs would pay you a fixed fee for every click through or traffic you send to the merchant’s site.  Programs like this often pay a smaller fee for every click through, usually not getting any larger than half a dollar.  The good thing about this kind of program, however, is that the visitor won’t have to purchase anything in order for the affiliate to get compensated.

Another type of affiliate program is the residual income affiliate program.  Residual affiliate programs usually pay only a small percentage of sales commission for every sale directed by the affiliate to the merchant’s site.  This commission often comes only in the range of 10% to 20% sales commission.  Because of this, many people ignore residual affiliate program and would rather opt for the high paying one-time commission affiliate program.  Are these people making a mistake, or are they making the right decision?

We can’t tell, for sure, if people are making a mistake by choosing a high paying one-time commission affiliate program.  But we can definitely say that they are making a large mistake if they ignore residual affiliate programs.  Residual affiliate programs would indeed pay at a lower rate, but merchants offering such kind of programs would generally pay you regular and ongoing commissions for a single affiliate initiated sale!  That means, for the same effort you made in promoting a particular affiliate program, you get paid only once in a one-time commission program, and a regular and ongoing commission for a residual program!

So, are the benefits of promoting residual affiliate programs clearer to you now?  Or are they still vague?  If they are still vague, then let’s make them a bit clearer with this example.

Suppose there are two online merchants both offering web hosting services on their sites.  The first merchant offers a one-time commission type of affiliate program that pays $80 for every single affiliate initiated sale.  The second merchant also offers an affiliate program, but this time a residual affiliate program that pays only $10 for every single affiliate initiated sale.  As an affiliate, we may get attracted at once at what the first merchant is offering, as $80 is definitely a lot larger than $10.  But by thinking things over before actually getting into them, one may be able to see that the second merchant is offering us more opportunity to earn a larger amount of money.

Supposed you have directed traffic to the merchant and it converted into a sale, you’ll get paid once by the first merchant for the sale you have initiated.  But with the second merchant, you’ll get paid monthly for as long as the customer you have referred to the merchant continues to avail of the web hosting service.  That means that for the same effort of getting one customer to avail of the merchant’s service, you get paid monthly in residual affiliate programs while you only get paid once in a one-time commission type of affiliate programs.

Affiliate business internet marketing online promotion – how to  promote residual affiliate programs. So, are residual affiliate programs worth promoting?  Definitely yes, because you virtually get more money from these types of affiliate programs in the long run!  And would residual affiliate programs work best for you?  Probably not, probably yes.  It is not really for me to tell.  But with the benefits that residual affiliate marketing can provide, it would really be unwise to ignore such programs.

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Eugenijus Sakalauskas -
About the Author:

Find out the shockingly simple system that can make you at least $1,000 per month without a website or a product of your own. http://www.kiwiurl.com/577

How to build opt in list successfully:strategy, tools,techniques  and resources.
http://ezine.pluginnetproefit.com/

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